David Campbell Email Marketing
I have over a decade of experience in all forms of email marketing, from production, analysis, managing campaigns, and deliverability. I was the publisher of Travelzoo's famous Top 20 newsletter, managed all email communications for SideStep and Kayak, and handled aspects of email for a variety of other companies like GoodShop and Matic.
Here is some of the work I've done in the last few years:
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Here is some of the work I've done in the last few years:
Matic
I came on board this digital insurance agency to streamline their email marketing. They were also having zero deliverability into Gmail. Within a month I got 100% deliverability and grew open rates and conversions by 30%.View website
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Handpick Travel
As head of marketing, I manage all aspects of our email campaigns to over 150,000+ subscribers. We send weekly newsletters and deal alerts offering the latest content and travel deals.View website
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Fly.com
At Fly.com I produced fare alerts that notified our 1,000,000+ users of the newest airline news and fares, which could be segmented to regional audiences.View website
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GoodShop
I sold, produced, and managed all travel email campaigns for over 100 travel clients, including brands like Expedia, Hotwire, American Airlines, Apple Vacations, MGM Grand, Hilton, and Marriott.View website
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AllTheRooms
As Director of Marketing I managed all aspects of email production and weekly communications to our thousands of users that was a key component in traffic growth and awareness.View website
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Kayak.com & SideStep.com
At both companies I was in charge of all email marketing to millions of users. I created travel newsletters and alert campaigns that generated millions of dollars in revenue every year.View website
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Travelzoo
I was one of the very first publishers of the famous Top 20 newsletter. In this position I oversaw all content and business to our 10+ million subscribers, sending targeted blasts every week from the world's top travel brands.View website